Strategic Management in Amazon Essay Example | Topics and Well Written Essays - 2500 words

Strategic Management in Amazon - Essay Example In 1995 a company was born called Amazon.com which started out as online bookstore. Amazon.com became very popular in its niche of online books sales due to its large inventory book selection and prices that were below market value. Towards the end of the decade the .com bubble occurred and many e-stores when out of business, only the strongest players survived. Amazon was one of the e-retailers that survived the bubble due to its customer centric approach, great levels of service, low prices and good variety of items. As the 21st came upon us Amazon.com changed its strategic focus and decided to diversify to expand its product selection to other areas outside the typical products at a book store. This report provides an internal and external analysis of Amazon.com during the middle par of the 21st century. It then provides a strategic outlook based on the reality of Amazon in 2008. A SWOT analysis is marketing strategic tools that analysis internal and external factors affecting the operation of a corporation. The strength and weakness variables are used to perform an internal analysis of the company, while the opportunities and threats variables involved and external analysis of the environment (Kotler). One of the biggest strengths Amazon.com has developed over the years is a strong brand identity among consumers worldwide. In its core business division its online bookstore Amazon has a strong reputation for providing value and excellent customer service. The company has able to develop its human capital and organizational knowledge of ecommerce since it entered the market 13 years ago. The company experience has been achieved through a learning curve in which they learned from their mistakes. The firm’s diversification strategy allowed Amazon.com to have the distinction of having the world largest collection of goods and services. Establishing such a wide range of product and service offering increases a company’s changes of

National Incident Management System Essay Example | Topics and Well Written Essays - 2000 words

National Incident Management System - Essay Example NIMS said that "effective communications, intelligence management and information and intelligence sharing are critical aspects of domestic incident management, especially when the 2 Continuation.Events leading to establishment of NIMS ------------------------------------------------------------------------------------------------------------------------- complexity of the incident necessitates a response from local, state, federal, and tribal emergency actors" (page 2). The two most compelling disastrous events which inspired development of NIMS were the 9/11/01 terrorist attack of World Trade Center Twin Tower and the Gulf Coast Hurricane Katrina disaster during the 2005 hurricane season. According to the author, experiences from both incident revealed that needed communication effectiveness during a disaster is dependent on the ability of the different parties to understand one another. NIMS was developed with the belief that clear and effective communication can be achieved by establishing shared standards and protocols. NIMS was established out of a directive from President Bush on February 28, 2003 through the Homeland Security Presidential Directive (HSPD) No.5 with the primary objective of "establishing a single, comprehensive incident management system in order to enhance the ability of the United States to manage domestic incidents" (page 2). The author further reveled that NIMS was initially created out of 22 existing federal agencies created by virtue of Homeland Security Act of 2002. Key features of NIMS NIMS was created out of carefully chosen representatives of different agencies across America including the federal government, states, territories, cities, counties, tribal...Each of the more than 700 inquiries received were immediately and directly answered. The single PIER site of the university received almost 4 million hits, a proof that the communication was needed and well accepted. In a community located in the direct path of Hurricane Ike, responders started posting updates and bulletins to their PIER sites three days before the landfall and continued to provide the same totaling 40 updates during the onslaught. The updates were distributed to media and community leaders and members. Further inquiries from media and community members were managed effectively thereby providing the needed assistance and safety assurance from the active emergency responders. The community PIER site experienced more than 600,000 hits throughout the hurricane onslaught and response efforts. Complete ICS 200: Basic ICS. (All personnel listed above plus single resource leaders, first line supervisors, field supervisors and other emergency management/response personnel that require a higher level of ICS/NIMS Training); Complete the National Response Plan Course IS-800 NRP: An Introduction. (All personnel listed above plus middle management including strike team leaders, task force leaders, unit leaders, division/group supervisors, branch directors and multi-agency coordination system/emergency operations center staff); Complete ICS 400: Adva